When the owner of Al Momin Fragrances first reached out to me, he had one frustrating problem: money was going out the door on Meta Ads, but revenue wasn’t keeping pace. Here’s the full story of how we took this perfume brand from a stuck 2.5x ROAS to over 10x in just 30 days.
The Challenge
Al Momin was running Meta Ads but ROAS was stuck at around 2.5x. Ad spend kept going up, but revenue wasn’t keeping pace. The owner felt money was being wasted — and honestly, he was right. Every rupee spent without a matching return is a rupee lost, and we needed to turn things around fast.
What I Found
Before changing a single setting, I ran a complete audit of the ad account. I found 3 critical issues holding the brand back:
- Overly broad targeting — budget was being wasted on unqualified clicks from people unlikely to ever buy.
- A single creative running for weeks with no testing — ad fatigue was killing the click-through rate.
- Zero retargeting — 97% of site visitors left without buying and were never followed up with.
What I Fixed
- Restructured the campaigns with Advantage+ audience testing to find winning audiences fast.
- Launched 5 new creative variations, including UGC-style videos that felt native to the feed.
- Built a 3-stage retargeting funnel — viewed product → added to cart → checkout — so no warm lead ever slipped away.
The Results
PKR 15,000 ad spend → PKR 40,000+ revenue
ROAS: 2.5x → 10x+ in just 30 days
Same product. Same budget. Just a smarter strategy — and the numbers speak for themselves.
Want results like these?
